Ask anyone who has worked on a clinic's front desk and you will hear the same three questions. Are you open? Can I get an appointment? How do I get there? They are fair questions, and a surprising number of calls would never be made if the answers were easy to find online.
A physio's rooms could answer them in a few lines: hours including Saturday if you offer it, how to book and what to expect from a first session. A chemist could state its opening times, what services it offers beyond dispensing and how to reach the counter. A dermatologist's rooms could explain how appointments are arranged and whether a referral is expected.
Getting around
Sydney is a city of ferries, trains and car parks, so a line on how patients usually arrive helps. A practice near Bondi Junction might note the station and bus interchange, while a clinic in Parramatta or Chatswood might mention nearby parking. If the entrance is up a flight of stairs or through a lane, say so.
You do not need to make medical claims or promise outcomes. Plain, accurate information is better. If you would like to try it, start a free page for your practice and give your reception team a break.
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