Few things show a stylist's skill like a good before and after. But a bad one can undermine it: different lighting, a filter that changes the colour, a flattering angle on one and not the other. Here is how to do it properly and where to show the results.
Keep the setup the same. Use the same spot, the same light and the same distance for both shots. Stand near a window if you can, and switch off any beautifying filters. For hair colour, take the photo away from harsh salon lights, which can shift the tone.
Ask first. Always get the client's agreement before you post a photo, and crop out anything identifying if they prefer. For beauty therapists, treat skin-related images with extra care and avoid implying guaranteed results.
Describe what was done. A short caption such as "colour correction, cut and blow-dry" helps people understand what they are looking at. Nail salons can note the style and finish.
Give the pictures a home. A simple page lets people browse your work in one go. If you are in Surry Hills, Manly or Bondi, a customer scrolling from the beach can see your style and book in a few taps. Here is a free way to set up that page, with your hours and booking details beside the gallery.
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